[每日熙语说] 熙语说· 5月23日－如何提升公众号价值1-差异化运营

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一、微信公众号免费推广技巧

1、摇一摇附近的人
很多人都是用个人小号在引导粉丝关注公众号，但是有很多细节，我们并没有关注到，但是这些功能绝对是有事半功倍的效果。比如，个人微信有附近的人，摇一摇，添加手机QQ好友，添加手机联系人，朋友圈等功能。一定要结合起来使用，把用户引到公众号上。
具体来说：
1、第一周可以每天打开附近的人，或者摇一摇，然后加好友
2、第二周搜索朋友圈带你们产品相关关键字的，这些都是你们的潜在粉丝和客户，然后隔三差五的点赞，评论，引起他们对你的关注。熟悉以后再聊然后引导关注公众号，该方法同样适用于分销商的朋友圈推广技巧。

2、陌陌推广
玩微信的人很多，玩陌陌的人也不少。陌陌被称为约炮神器，年轻人玩的更多。像陌陌的附近人，我们可以关注，打招呼。像陌陌的留言板，我们可以发布留言也可以给他们评论，效果都是非常不错的。当然，我们的陌陌资料也要引导用户去关注我们的公众号。

二、如何彰显公众号价值－差异化运营

今天跟大家分享一个差异化运营思路，希望更好的做好粉丝维护，更有针对性的去提升粉丝粘性～差异化运营不仅更好的了解粉丝，挖掘粉丝需求，也是CRM管理的一种方式。

我们越来越会发现，企业创造价值更困难的事是如何让这些粉丝愿意留下来为。打个不恰当的比喻，如果把粉丝比作鱼，把微信公众号比做池塘的话。粉丝从河里捕捞进来只是第一个流程，接下来更为重要的是如何让这些鱼愿意留在池塘里，并创造价值。

就企业公众号而言，我认为公众号里的粉丝可以分为这么两类，一类是内容消费者，另一类是产品消费者。这其中内容消费者占了绝大部分，大概是80%，他们进来只是因为好奇，不会买产品。只有剩下20%的粉丝才有可能成为意向客户，可能最终购买产品，这就是我们的产品消费者。

产品消费者和内容消费者是相辅相成的关系，每一个内容消费者背后都有一群潜在的产品消费者。对内容消费者，我们要做的工作并不是把内容消费者变为产品消费者（如果他本身没有需求，实际上也不可能转化），而是通过内容将他背后的那些潜在产品消费者激发出来。对产品消费者，我们的侧重点就是通过利益绑定引诱实现变现。

那在内容上如何实现差异化运营呢？针对内容消费者，内容运营差异化比的不止是文案的基本功，更是你对粉丝阅读口味的深度判断。每个粉丝的口味是完全不一样的，有的人喜欢情感鸡汤文、有的人喜欢漫画、还有的人喜欢视频。你必须根据用户的不同属性标签推送适合其口味的文案。给大家推荐一个公众号：维意定制（有兴趣的同学可以关注学习下），他们现在已经做到了地区、性别、装修状态、喜欢风格、服务进度等数十个标签来给每个用户归类。每一次群发，运营人员可以向不同标签粉丝，进行不同主题内容的推送。比如，推送给男粉丝的文章会加入历史人物评价，而推送给女粉丝的文章则更多是聚焦在生活技巧等内容。现在，他们图文平均打开率稳定在15%以上，平均收藏率已经去到4%左右，远高于行业平均水平。而针对产品消费者，除了常规符合客户标签的内容推送外，产品利益绑定那就是可以在微信上预约免费量尺设计，安排本地设计师上门提供量尺服务。

总的来说，所有的企业公众号运营一定都存在类型不同的用户群，那些变现困难的微信号，一个很重要的原因就是没厘清用户群之间的关系，未能实现差异化运营。产品消费者对我们的意义在于帮我们解决当下的生存问题，内容消费者对我们的意义在于帮我们解决未来的发展问题。解决差异化运营难题，企业微信公众号的价值才能彰显出来。

三、周一星座运势

本周重要星象：
1.    星象转换频频：事务繁杂多变、情绪浮躁
2.    水逆结束啰：双子、处女可松一口气，迈向下一阶段
3.    日、金合相进入双子：关注学习、沟通、手足、旅行交通议题
4.    日金火与冥王有相位：天蝎、魔羯特别火红、易受关注
5.    火星逆行回天蝎：钱的问题要弄清楚
我们来看这个星象对各别星座的影响吧！

◎工作注意
金牛：吃得苦中苦、方为人上人
魔羯：别人出尔反尔，你可趁机重新审视
水瓶：有出国发展机会
双鱼：保持冷静，切勿感情用事

◎桃花注意
双子：可发挥温柔力量，改造外型
巨蟹：彼此压力都大，别急着动气伤心
处女：服务太周到，易引来烂桃花
射手：当心忘性太大，让另一半失望

◎财运注意
白羊：认真理财能带来好财运
狮子：别因为好奇而赌运气

◎健康注意
天秤：睡眠够了，整个人就会都好了
天蝎：要寻求心灵安适的方法

某些人服务太周到，容易引来烂桃花，注意啦，哈哈哈哈哈

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写在最后：今天是学习计划第23天了！新的一周开始啦，希望大家本周能顺顺利利，认真生活，快乐工作～

昨天熙语说的召唤神龙大奖已经发放完毕，获奖者是：老虎，万总，草子，俊贤，波波，珍珍，小k，林伟梅，

本周会公布我们的神秘大奖，绝对有纪念价值！！！看完记得跟帖签到～就这样～

本帖最后由 有赞-熙语 于 2016-5-25 18:59 编辑

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